MARKETING AUTOMATION

If you could figure out a way to work smarter instead of harder, you’d take it. In this day and age there are so many different ways and methods to automating your business, freeing you up to do the things you want and like instead of wasting hours and hours in front of your computer just to keep your business moving. Marketing in particular can be tedious. So many different sites, different ways to post, it can be all too easy to lose hours of your time a day or week just keeping your marketing up to date and consistent. That’s where marketing automation comes in.

In this course, we’re going to look at how to increase your sales by leveraging automation workflows. This course is divided into three modules. In module one, we’ll look at an overview of automation concepts and tools. Module two covers common automation workflows and campaigns. And module three teaches you how to build your first workflow from scratch. By the end of this course, you’ll know how to effectively use your marketing automation for your business.

 

Marketing Automation Videos Breakdown:

Video 1 – Course Overview – Brief introduction that goes over what will be covered in the later videos, in the introduction above. Female presenter with an American-English accent. Length: 39 seconds

Video 2 – Automation Concepts and Tools – In this video, the expert covers the basics of what marketing automation is. From the definition of automation to various tools, templates, concepts and more that are at your disposal. Length: 9 minutes, 30 seconds

Video 3– Common Automation Workflows and Campaigns – For this module, the expert utilizes Autopilot for covering the most common workflows and campaigns that you can use for your business. From basic lead nurturing to 30 day trail nurture to cart abandonment and recovery and many more. Length: 15 minutes, 30 seconds

Video 4 – Building Your First Workflow from Scratch – Now that you’ve got the basics down and are feeling more comfortable with the different types of campaigns, the expert gets you started with a welcome sequence where you deliver a lead magnet and up-sell the customer. The expert goes step by step through the entire workflow, giving you a great way to follow along to create your own. 

Length: 10 minutes, 28 seconds